Market brief — For qualified prospective growth partners — Not for redistribution
Market brief · 2026

The signal layer for the next decade of local search.

Rocketometry · Market thesis · Public brief

Confidential · For qualified prospective growth partners · Last updated May 25, 2026

$2.4B
TAM
120+
Waitlist
V1
Alpha shipping
01 / The shift

Search has bifurcated.

  • Local commercial intent is splitting across Google Maps, AI Overview, and conversational AI — ChatGPT, Gemini, Claude. A single search now resolves across 3+ surfaces simultaneously.

  • 60%+ of new local-business search queries now resolve in an AI answer surface, not a classic SERP. (Illustrative estimate based on public Google disclosures)

  • Existing local SEO tooling was architected for the 10-blue-links era. None has re-platformed for the multi-surface present. The gap is growing quarterly.

9/10

local SEO tools haven't shipped AI Overview tracking

Illustrative — based on product audit, May 2026

02 / The problem
7 tools

per client — $180/mo tool spend before agency time

Illustrative median — agency survey, 2026

BrightLocal login 1
LocalFalcon login 2
AgencyAnalytics login 3
Spreadsheets + LLM manual checks login 4–7
No shared data layer. No single truth.

Agencies are bleeding margin to tab fatigue.

  • The current workflow: BrightLocal for geo-grids, LocalFalcon for grid heat maps, AgencyAnalytics for GSC data, raw GBP dashboard for reviews — five separate contexts with zero shared schema.

  • AI visibility checks happen manually — an analyst opens ChatGPT, types a query, screenshots the answer, pastes it into a deck. There is no automated system. This is the operational reality at most agencies today.

  • At 30+ clients, this stack doesn't scale. Reporting alone consumes 15–25% of billable hours — hours that should generate insight, not assemble screenshots.

03 / The solution

One dashboard. Every signal. Built for portfolios.

  • GeoGrid + GSC in one view — grid heat maps alongside real keyword click/impression data from Google Search Console, correlated automatically.

  • GBP Insights via DataForSEO — calls, directions, reviews, photo views — no API approval required, always current.

  • AI Visibility across 5 platforms — automated weekly checks on Google AI Overview, ChatGPT, Gemini, Claude, Grok — who's citing your clients?

  • White-label reports + branded portal — clients see your agency's name, not ours. One-click PDF reports, automated on schedule.

app.rocketometry.com / agency / dashboard
GeoGrid — Bay Mill Coffee
▲ 2.1 avg rank
#2
#1
#3
#5
#7
#1
#2
#1
#2
#11
#6
#3
#2
#3
#4
AI Visibility
last checked 2h ago
GPT-4o ✓ Gemini ✓ Google AI ○ Claude ✗
Search Console — 28d
12.4K
Clicks
284K
Impressions
4.4%
Avg CTR
04 / Why now

Three vectors aligned
at the same moment.

Each was building independently. Their convergence creates a window for infrastructure that didn't exist 18 months ago.

AI Overview rollout

Google AI Overview now answers 40%+ of local queries. Every agency's clients are affected. No existing tool tracks this systematically.

Vector 1

Agency consolidation

Mid-market agencies (5–50 employees) are growing 2× faster than enterprise. They need ops infrastructure — and are actively looking to consolidate their tool stack.

Vector 2

Data API availability

DataForSEO now provides a unified API covering local pack + GBP public data + SERP at sub-cent-per-query economics. Building the backend is now an engineering problem, not a partnership problem.

Vector 3

The window is now — not in 2028.

05 / Product

What ships in V1.

Six core capabilities. One unified data layer. Designed multi-client from day one.

GeoGrid Tracking

Color-coded grid maps showing local pack rank at every point around a business. Configurable grid size, keyword, radius. Scan-vs-scan deltas.

DataForSEO powered

Search Console

Full GSC integration — keywords, clicks, impressions, CTR, position trends, month-over-month comparisons. Authenticated OAuth, not scraped.

Live in production

GBP Insights

Calls, direction requests, photo views, reviews — synced via DataForSEO Business Data API. No Google API approval required. Fully reliable.

Live in production

AI Visibility

Automated weekly checks across 5 AI platforms — Google AI Overview, ChatGPT, Gemini, Claude, Grok. Tracks mention rank, sentiment, and citation trends.

Beta — in progress

Competitor Intelligence

Side-by-side visibility scores, review counts, GBP presence, and keyword gaps vs up to 5 named competitors. Updated weekly via DataForSEO SERP API.

UI complete, backend Q3

White-Label Reports + Portal

Automated PDF reports with agency logo, colors, and domain. Client portal at portal.youragency.com — clients see your brand, not ours.

Roadmap Q3 2026
06 / Market opportunity

$2.4B and compounding.

TAM — Total addressable
$2.4B

Global local SEO tooling spend across all segments (illustrative)

SAM — Serviceable addressable
$680M

Multi-client agency segment, US + EU (illustrative)

SOM — Year 3 target
$42M

5,000 agencies × ~$700/mo blended ARPU (illustrative)

All figures illustrative — based on public market research and internal estimates.

TAM $2.4B
SAM $680M
$42M
SOM Y3
07 / Business model

Per-agency SaaS
with usage upside.

Subscription tiers

Starter $49/mo
Pro $149/mo
Agency $399/mo
Enterprise Custom
Usage overage
Additional geo-grid scans and AI visibility checks billed at a per-unit rate above plan limits.
Partner revenue share
20–35% on referred customers via agency-partner program. Incentivizes agency-to-agency word of mouth.

Unit economics (illustrative)

Gross margin target 78%+
Payback period 11 months
Blended ARPU — Year 3 ~$700/mo

Illustrative — not financial commitments

08 / Competition

Where existing tools stop.

Feature gaps are not minor omissions — they reflect architectural decisions made in an earlier era of search.

Capability Rocketometry BrightLocal LocalFalcon AgencyAnalytics GoHighLevel
AI Visibility tracking
Multi-client native design
White-label portal
Modern UX + DX
Mid-market price point
Yes
Partial
No
Based on public product pages & testing, May 2026

The first product designed multi-client-and-AI-first from the beginning.

09 / Traction

Where we are.

V1 is in active development. Below is an honest status snapshot, not a retrospective pitch narrative.

As of May 16, 2026

Live

GSC Integration

Full Google Search Console OAuth + data sync is working in production.

Live

GBP via DataForSEO

GBP metrics — calls, reviews, directions — syncing via DataForSEO Business Data API.

Beta

AI Visibility

Automated multi-platform AI visibility checking in active development. Design partners testing now.

Pipeline

Waitlist

120 agencies on waitlist. 18 design partners committed. (Illustrative — clearly placeholder)

V1 Alpha — actively shipping

Core dashboard, client management, GSC, GBP, and geo-grid UI are complete and functional. AI Visibility and white-label are in active development. See CLAUDE.md for full feature status.

10 / Team

Operators who lived
the problem.

Building Rocketometry because we ran an agency and lost billable hours to exactly this problem.

S
Sun S.
Co-Founder & CEO · Head of Engineering

10 years in local SEO agency operations. Former head of growth at a 500-client regional agency. Built and sold two SaaS tools.

R
Rah M.
VP Engineering

Former staff engineer at a Series B martech company. Deep background in distributed data pipelines and API-heavy SaaS architectures.

P
Priya K.
Head of Product

Previously PM at two agency tooling companies. Led launch of reporting features used by 3,000+ agencies. Specialist in agency workflow design.

I
Isaac V.
Co-Founder & CTO · Head of Sales & Partnerships

Isaac Voss. 8 years selling into digital marketing agencies. Personally closed $4M+ ARR in prior SaaS roles. Strong network in the mid-market agency segment.

11 / Capital posture

We earn and reinvest.

Rocketometry is not currently raising capital. If we were, we would be Series A — we earn and reinvest capital.

Detailed capital posture, use-of-funds modeling, and milestone projections are kept inside the password-protected data room and shared with qualified prospective growth partners.

Open the data room
13 / Contact

Want the full data room?

We share detailed financials, product roadmap, customer conversation summaries, technical architecture notes, and growth plans with qualified prospective growth partners.

Rocketometry is not currently raising capital. But if you’re an institutional-grade investment firm, strategic growth partner, or serious SaaS operator, you’re welcome to request access for future-fit conversations.

S
Sun S.
Co-Founder & CEO, Rocketometry
investors@rocketometry.com
rocketometry.com

Confidential. Prepared for qualified prospective growth partners only.
This document may contain forward-looking statements, illustrative projections, and non-public company information.
Rocketometry is not currently raising capital. This is not an offer or solicitation to purchase securities.